Find out how Chopard dazzled at the Cannes Film Festival
With great beauty all around, the French Riviera is the perfect place to celebrate cinema and fashion. Since 1998, one of the arbiter of grand style, the Swiss watch and jewelry house Chopard, has been a partner of the Cannes Film Festival. “From that very first festival, I knew it would blossom into a great relationship that would continue for many years to come,” said Caroline Scheufele, Co-President and Artistic Director of Chopard. “I have loved cinema since I was young. Cinema is a dream, our jewelry creations too. Every year, with the exception of 2020 when COVID-19 forced its cancellation, the Cannes Film Festival has hosted the biggest names in Hollywood and beyond. It is the perfect place for a jewelry house like Chopard to launch extravagant new high jewelry creations destined to be presented on the red carpet. “It is the most famous red carpet in the world and it is the ideal place to unveil our beautiful high jewelry creations from Red Carpet Collection,” she explains.
This July, the Festival took place two months late but was magical as always. “I think it was wonderful to reconnect in person with old friends that I hadn’t seen for a long time, as well as to meet new ones,” says Scheufele. “Being back in Cannes was really special. It was so nice to be surrounded by friends of the House. For some it was their first event in a long time, and we really wanted to make an impact and bring some joy by putting on great performances, fashion shows and showcasing fabulous jewelry.
Chopard’s latest Red Carpet collection, titled Paradise, features colorful gemstones like rubies, sapphires, emeralds and diamonds used on pieces inspired by nature and plants. These fantastic jewels were the perfect antidote to the past 18 months and delighted those who got the chance to see them up close. “I think after the year we had we all wanted to get away from it all,” Scheufele explains. “The Collection truly captures this faraway place – a paradise – where we dream of getting away from it all. »From exotic flowers to animals, the new collection is full of colors and fantasy but also offers new modalities. “These pieces will transport you to another place and another time,” she explains. “More than ever, we have mixed the most fabulous gemstones with new materials such as titanium and enamel. Heaven has indeed been found in Cannes this year.
Red carpet report:
“These are artists whose work I admire a lot and who make bold choices. Not only do they make interesting choices with their art, but also with what they wear, ”says Scheufele.
“Throughout the festival, Maggie [Gyllenhaal] chose new ways to wear earrings that were quite imaginative and exciting.
Portrait of Caroline Scheufele by Royal Gilbert